With three decades as a creative storyteller across London, New York, and Hamburg, I’ve worked at the crossroads of automotive, motorsport, travel, and luxury. From founding my own agency to leading campaigns for Mercedes-Benz, Aston Martin, Rolls-Royce, and Delta Air Lines, I’ve spent my career crafting stories that move people and brands.

More recently, I’ve been consulting on social media strategy and content for a US-based client in F1, NASCAR, Monster Jam, and the Mint 400. Alongside that, I’ve helped Coventry Rugby shape a new social media strategy and visual identity to boost engagement and elevate their brand — photography included.

Right now, I’m working with the team at TwentySeven Works, based at Bicester Motion, collaborating with brilliant automotive names like Bicester Motion, Encor Design, and PalmerSport. And as I look ahead, I’m excited to keep building bold, creative partnerships — whether full-time or project-by-project — that connect with audiences and make an impact.