CTZN Brew

Consultancy

Client: Richmond Brewery, London

CTZN Brew is a new product launch from the Richmond Brewery in London. A modern artisan range of beers that has the environment at its core. For this project I was responsible for every aspect from brand identity and packaging to brand positioning strategy.

The plan is that each beer takes them closer to putting their crazy plans in motion to teach the world to drink locally and think globally. Supporting environmental projects and research from a percentage of profits made from their pub in Twickenham and the sales of CTZN Brew.

The imagery, brand and tone-of-voice convey that they are about more than just beer. They want people to stop and think, even if it’s just for moment…

  • The environmental image takes up most of the label real-estate. Beautiful vistas of places that are at risk – from Savannah of Africa to the beauty that is Madagascar

  • Our core message

  • Selection of key pages from the Brand Guidelines

  • Simple messaging that should invoke consideration

  • The CTZN marque is a fingerprint, as everyone has one unique to themselves. A subtle ‘C’ resides within the strokes

  • Bottle labels for the Botanic and Porter brews

  • A joke between myself and the client – they had an old Sprinter van that he said ‘if you can make our van look good, then the job is yours!’