Factor Bikes

Agency: Zero Collective

Client: bf1systems

Capitalising on their knowledge of the advanced electronics and technology that is usually found in Formula One, automotive engineering specialists bf1systems wanted to launch a new road racing bicycle that would change the game in performance training – the revolutionary Factor001.

To enable the launch to take place while the bike was still in development, we were tasked with creating a full suite of CGi visuals of the bike and an accompanying website to bring the product to life. This was their first experience of this new market, and following initial successes, we were then tasked with the creation of the entire new ‘Factor’ bike brand – including a marque, logotype, brand applications and bicycle liveries.

The new marque, inspired by the shape of an alpine road, and bold colour palette ensured that the Factor brand was visually striking and dynamic in an already busy marketplace.

  • Factor logotype being used as a graphic device for flexible marketing use.

  • Brand Applications. Part of the initial brand creation for Factor included the bike frame livery designs and colour palettes.

  • The Factor marque, a simplified mountain and road.

  • Factor Brand Identity and Brand Guidelines.

  • Brand application and colour palette in photographic imagery.

  • Further Brand Applications of the Factor identity.

  • Brand colour in photographic application.