Aston Martin One-77 Bicycle

Aston Martin One-77

Agency: Zero Collective

Client: Aston Martin & Factor Bikes

Factor Bikes partnered with Aston Martin to celebrate the automotive work-of-art, the One-77 supercar. Just 77 cars were made and that was the plan for this bicycle too – 77 examples, each one numbered, and valued at an eye-watering price. If you have to ask ‘how much?’, then you probably cannot afford it…

With such a specialist project, we had to start the marketing and promotional material long before the bike(s) were completed. For this project, we created all assets using CGi – the bike, as well as the ‘dealerships’, environment and mood. Following the Aston Martin ‘Mies van der Rohe’ CI, these environments had the feel of an Aston Martin dealership, despite being purely fictional. The image assets were then used for the Press Release, website, film, brochure and advertising.