Undiscovered Dream Drives

The project that Springer & Jacoby in Hamburg employed me to produce was for a piece of CRM that would be distributed to a global audience and printed in nine languages.

The piece was a hard-backed book that visited twelve European countries, highlighting a beautiful drive that Mercedes-Benz customers could do if they visited that particular area. The two images shown above are from the Sweden Drive and the France Drive. You will notice that the talent is particularly well dressed, and that is because the real purpose of the book was to leverage a partnership between Mercedes-Benz and Giorgio Armani.

The Armani stylist team from Italy and Germany chose wardrobes and I was responsible for choosing the automotive art that would be the focus for attention on each drive. With the Mercedes-Benz Museum open to my choices, I will admit to spending a long time choosing the cars.