Bertha Wines

Consultancy

Client: Weltevreden Estate, South Africa

Bertha is the wine brand produced at Weltevreden Estate in Stellenbosch, South Africa. Named after the owners’ mother, it’s a no-nonsense name that is trustworthy and reliable. Whilst the wines produced at Weltevreden are world class, Bertha keeps everyone’s feet firmly on the floor. Whether buying Bertha to enjoy at home, or you’re on a tasting experience at the Estate, you know you’re getting a fabulous wine that you will enjoy.

The label was kept clean, and uncluttered. The colour palette from the rose, white and red wines are used to compliment the moods throughout the Estate and those serving wear branded t-shirts that hint at the humour mama Bertha had…

Marketing material included bottle labels, crates, corks, gift packaging, signage, merchandise, menus, interiors, website, photography, and packaging.

berthawines.co.za

  • The Weltevreden Estate is one of the most beautiful locations in Stellenbosch

  • The Bertha brand is designed to work across a variety of mediums and uses

  • The Bertha brand is a celebration of strong women all over the World

  • Colour palette is very minimal – black, white and gold.

  • Bertha Rose – light, crisp and refreshing, just like the design

  • Some of th finest wines in South Africa, a beautiful estate of huge architecture significance, works of art scattered throughout - it would be very easy to take yourself too seriously. But not Andre Bezuidenhout – the very name of the wine, Bertha, is his mother’s name who always made sure he stayed grounded. And Andre definitely does not take himself too seriously, so when he commissioned some new t-shirts for staff, we decided o have a little fun.

  • The Weltevreden Estate crest can be used in isolation ad as part of the Bertha brand

  • A picture from my visit to Weltevreden Estate. The most exquisite vista only made more enjoyable by the courtesy car I had to learn about the special vineyards and estates of Stellenbosch

  • The Weltevreden Estate is littered with exquisite sculptures throughout the property – in the vinyards, the trees, near the restaurants

  • Got a weakness? WINE is MINE.