Hawker 900XP

Hawker Beechcraft

Agency: Zero Collective

Client: Hawker Beechcraft

Hawker Beechcraft wanted a piece of promotional marketing that would keep their brand at the forefront on the minds of their customers, prospective customers and partners. We created ‘Journey’ Magazine from initial concept to complete delivery. Each issue was also printed in a three languages – English, Russian and Mandarin.

Each issue covered off travel, partnerships, fashion, global interest, sport and of course, Hawker Beechcraft product range and Heritage. The magazine was produced in print and digital with original features written by leading writers.

The production paid for itself with advertising and partnership features and activations.