European Arts Programme

Agency: Zero Collective

Client: Rolls-Royce Motor Cars

Working with Rolls-Royce Motor Cars to deliver their Art Programme events in Zürich and South of France. The Rolls-Royce European Art Programme gives exclusive access to some of the world’s most significant art exhibitions and installations, providing their valued customers with the sort of exquisitely elegant experience that the world has come to expect of the British automotive brand.

Every aspect of the event was covered from private tours, exclusive meetings with artists themselves in their homes and studios; as well as dining experiences in exceptional locations.

The books we published were given to each guest as they entered their Rolls-Royce for the event. The book highlighted the schedule, artists, artworks and the routes.

Each location for the Arts Programme would have its own book that featured the artists, the route, and details of the car they were driving. Each book was custom published to the guests exact schedule – if they were driving a Phantom, it’s the Phantom that was featured.
Some artists created interactive installations that involved the Rolls-Royce at its centre
Art and Automobile
Some of the guests and the artists enjoying these totally unique events