Flourish Horse Health

Consultancy

Client: Total Horse Feed, London

Flourish Horse Health is a new brand for a long-established product and range. Total Horse Feeds felt that after two-decades in the business, they wanted to expand their existing product offering (two feed types) to include potions, treats and specialist Ayurvedic feeds. As part of this product expansion, it was decided to create a new Brand and name that was a better fit for the business.

I was responsible for every aspect of the rebrand, from the identity, brand guidelines, packaging, sub-brands and then all support marketing to assist role out into the marketplace, which included educating existing stockists in Sweden, France and Spain.

This calming brand, palette and packaging has been very well received.

  • Core Flourish identity. The yin-yang 'O' is an evolution of the companies original Total Horse Feed' brand identity, which had a yin-yang as the primary branding device

  • The three core Flourish Horse Health products - Original and Evolve horse feeds and the new 'Rewards' pack of horse treats. New packaging and colour palette to compliment the brand guidelines.

  • The all-new Ayurvedic range of Flourish Horse Health products – horse feed that targets key issues, such as ulcers and metabolic problems. New colour palette for this range that is only available through specialists,

  • The small tubs of 'potions' form part of the Ayurvedic Range and are designed to be added to the horses regular feed.