RedBull F1 Challenge

Consultancy

Client: Horizon Hobby, USA

With around 4,000 social media posts in last four years for Horizon Hobby, it’s difficult to highlight one particular social media concept, but the day we raced a former World Championship-winning Formula One car with a 1/7th scale RC car (and won) was a pretty good day.

The idea was to take an ARRMA Limitless RC car and see who could do the Quarter Mile the quickest. RedBull arrived with RB7 (Vettel’s Championship car), David Coulthard as driver and a huge support team. We had Adam and Chris from Product Development – along with a decorators paste-up table and a toolbox of spares.

The RedBull team even called us ‘cute’ until they realised we had geared DOWN to do just 160mph and our Quarter Mile time was around 6.8 seconds. It became very serious, very quickly, as they don’t like to lose – but lose they did. A hugely successful idea that opened discussions about a possible future partnership between ARRMA and RedBull F1.